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Easily Manage Your Recurring Revenue Business


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Two business metrics that many recurring revenue business owners keep an eye on are Customer Churn and Customer Lifetime Value.

These are sometimes referred to as core recurring revenue business analytics. Keep an eye on them to make better decisions:

  • Customer Churn shows what percentage of customers are leaving each month. Any recurring revenue business will have some churn, but if it gets particularly high, your business can be in real danger of shrinking, as you lose more customers each month than you gain.
  • Customer Lifetime Value helps you understand the revenue and profit potential from each customer over time. And this allows you to make better decisions about what you should spend to acquire each new customer. If you have enough capital, you can potentially spend as much money as you want acquiring a new customer, as long as that amount does not exceed the expected Lifetime Value of that customer.

Using our analytics, you can see these metrics for all of your products as a whole, or for each individual product, or for a selection of products.

Chargify Features | Churn Rate Click to make larger
Chargify Features | Lifetime Value Click to make larger

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Learn more about how Chargify works with multiple merchant accounts & gateways.

  • When do I pick my hosted payment page subdomain?

    Once you’ve signed up for Chargify, you’ll be asked to login for the first time and set up your merchant credentials. At this time you will also pick your hosted payment page URL as a subdomain of Chargify. Most companies choose their company name for simplicity, e.g.

  • What happens when a customer’s credit card payment fails aka "dunning"?

    Online transactions fail for a few reasons: there could be a problem with the credit card used, your online payment gateway settings, or your merchant account. If it’s a problem with your customer’s credit card, Chargify will manage the entire dunning process automatically. You can send out automatic notifications when cards are about to expire and setup customized emails for different payment issues.